Resources Library by ANA

How to solve innovation problems systematically

The main and proven advantages of our "Technique for Innovation Problem Solving" (TIPS) are the following: 1. A clear distinction between the three group participant functions of project manager, process leader and group member. 2. A logical step by...

Catalogue: Seminar 1979: New Product Development

Author: Bernd Rohrbach

October 1, 1979

The innovation process in consumer electronics

The innovation process in the consumer durables sector has a number of specific characteristics. This paper highlights a number of aspects of new product developments as far as consumer electronics are concerned. First, a number of general market...

Catalogue: Seminar 1979: New Product Development

Author: Mario van Hamersveld

Company: Philips International

October 1, 1979

Treatment patterns in a changing world

This paper is about the changing market for pharmaceutical products and the response required from the market researcher when he must place his work in a future context. Various other authors will speak in considerable detail about specific aspects...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: John Poulson

June 15, 1979

Marketing models for use in practice

This paper attempts to summarize the weaknesses of marketing models which are set up with the aid of conventional methods and shows why many of these models are never used in practice. It also presents a setup, which was developed in practice and...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Rudolf Lewandowski, Heino Stöwsand

March 1, 1979

Media research in the U.S

U.S. media research has a great deal of vitality, but no game plan and formidable structural problems. Key among these are over specialisation, research systems that are captives of the media and an absence of advertiser involvement . From his work...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Erwin Ephron

March 1, 1979

Problems and methods in export marketing research

The purpose of this paper is to examine the influence of the economic planning system on the import decision making of a country and through this on the problems, possibilities and methods of marketing research. From the point of view of practical...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Uolevi Lehtinen

March 1, 1979

Should multi-country advertising research be universal or unique?

Every time we are asked to do cross-national advertising research, we must worry about comparability of data across countries. Unfortunately, we still do not know the situations and conditions under which we can clearly justify a universal approach...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Jagdish N. Sheth

March 1, 1979

Uniformity and diversity in research operations in the USA and Europe

An American research buyer operating in Europe has his problems which are not unique to his situation but which are paralleled by any European buyer operating outside his own country, whether elsewhere in Europe, in the United States, or other...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Norman L. Webb

March 1, 1979

Software requirements for effective marketing and advertising information systems

This paper presents some of our experiences which bear on these points. The focus is on two issues: system design (a system overview, "consumerizing" research systems, and system design strategies) and multi-national system comparability.

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Leon Liebman, Daniel Olasin

March 1, 1979